Strategy 04 // What's The Most Important Thing?

When was the last time your team asked the question, “What’s the most important thing right now?” In every season of your church, something new should be rising to the top as the primary focus to accomplish your mission.

The answer to the question, “What’s the most important thing right now?” shouldn’t remain the same. Why? Because your organization should be growing and changing. When this happens, there are new objectives to accomplish your mission.

In his book The Advantage, Patrick Lencioni calls the answer to this question your Thematic Goal. It can also be known as your Rallying Cry. He states that a Thematic Goal’s purpose is to give a clear direction for the entire organization for a fixed period of time. And defines it as a single, qualitative focus that is shared by the entire leadership team—and ultimately by the entire organization—and that applies for only a specified period of time.

In the process of setting strategy for our next season at Mission, we have defined our Thematic Goal as:

Clarify the purpose. Simplify the process.

Here are statements/questions that helped us arrive at our Thematic Goal:

  • If we accomplish one thing during the next x months, what would it be?
  • If we do not accomplish ____________, we have failed.
  • What compelling statement summarizes the short-term goals we hope to accomplish?
  • What is unique to this season and unlike others?

You can aim to do everything this next season or even just try to improve everything. However, @@when everything is important, nothing is.@@

What is the most important thing right now for your church?


This is the fourth post in a series on strategy.