The Question Apple Stopped Asking That You Should Start Asking


I watched Apple’s latest Keynote last week and was saddened. Not because of what they talked about but because of how they led me as their customer. Apple used to tell me what I wanted before I knew what I wanted. Why? Because they are the expert. They spend the hours dreaming, researching, innovating and perfecting.

But at Apple’s latest event they didn’t tell me why I wanted something I didn’t know I wanted. Instead they told me I was being offered something everyone else was demanding. Is Apple making the customer the expert now? Because @@“the customer is always right” is for customer service, not casting vision.@@

Steve Jobs famously said once “A lot of times people don’t know what they want until you show it to them."

Church is one of those things in life where everyone is an expert and no one is an expert all at the same time. But you’re the Leader. You’re the Pastor. You spend the hours becoming the expert on the subject of church. So here’s the question: What do people want from your church that they don’t already know they want from your church?

I just created a moment that you’ve probably experienced in a Small Group when the answer of “Jesus” is the all-encompassing correct answer. Yes, of course, Jesus. But if you can answer the above question you can create a value for people. It is this value that will hopefully lead people to Jesus.

Is it...

  • Church in a location or time no one else has tried?
  • Being mobilized to do something no church has ever thought to ask of them?
  • an innovation to connect to your church 7 days a week, 24 hours a day?

These are just some of the questions I’ve been asking.

You and I know what the people of our churches want. It’s what we do every week and why they come back every week. And this is a good thing. But what if the greater thing is to discover and take risks on the things about church people in our neighborhoods would love that they don’t even realize they are currently missing?

Spend some time alone and with your team asking the question: What do people want from your church that they don’t already know they want from your church?